InComm Generated Offers (IGO) enables brands to deliver personalized, SKU-based offers through a secure, real-time checkout experience

ATLANTA, Sept. 22, 2026 /PRNewswire/ — InComm Payments today announced that its InComm Generated Offers (IGO) solution is now accepted at Sam’s Club, expanding access to secure, SKU-based digital promotions for participating brands and shoppers. 

Powered by InComm Payments’ technology, IGO enables brands to create personalized digital offers that are authenticated and redeemed in real time at checkout. Unlike traditional paper coupons, the solution generates unique offers for individual recipients, which they receive as barcodes to their email or mobile device. Recipients scan the barcode at the point of sale, and IGO validates it against qualifying purchases. This process helps reduce fraud, prevent misuse and give brands greater control over promotional spending, all while delivering a seamless experience and meaningful value to consumers. The platform currently supports more than $320 million in offers annually. 

The addition of Sam’s Club gives participating brands a major retail destination where they can reach value-oriented shoppers with digital offers that are easier to redeem and more secure than traditional coupon formats. Brands can use IGO to support a variety of programs, including CPG promotions, loyalty offers, rewards programs, customer appeasement initiatives and custom retailer programs. 

“Brands are looking for promotional solutions that deliver value to consumers while giving them greater security, control and visibility over campaign performance,” said Mary Llewellyn, Senior Vice President of Retailer Marketing at InComm Payments. “With Sam’s Club now accepting InComm Generated Offers, participating brands can extend personalized promotions through more key retail destinations while maintaining SKU-level control over how offers are distributed, validated and redeemed.” 

IGO processes offers as a real-time payment at the point of sale, applying only to eligible purchases and according to brand-defined rules. This SKU-level approach helps reduce duplicate redemptions and unauthorized offer stacking while supporting a more seamless omnichannel shopping experience. 

Built into the existing checkout experience, the solution allows brands to launch and scale promotional campaigns without creating additional friction for shoppers. By expanding the network of retailers that accept IGO, InComm Payments continues to help brands deliver secure, digital-first promotions that support engagement, loyalty and revenue growth. 

To learn more about IGO, visit www.incomm.com/payments/incomm-generated-offers.

About InComm Payments
InComm Payments is an innovative global payments technology provider. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions through a single integration, helping businesses grow across a wide range of industries including retail, healthcare, tolling & transit, incentives, mobile payments, digital currencies and financial services. By enabling omnichannel connections and alternative payment options to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With three decades of experience, over 525,000 points of retail and online distribution, 412 global patents and a presence in more than 40 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga. Learn more at www.InCommPayments.com. 

Media Contacts 

Anthony Popiel 
Communications Manager 
InComm Payments 
apopiel@incomm.com 

Brandon Davis 
Communications Manager II 
InComm Payments 
bdavis@incomm.com 

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SOURCE InComm Payments