New zero-calorie extension delivers the bold sangría flavor fans have always loved

EL PASO, Texas, Sept. 23, 2026 /PRNewswire/ — Sangría Señorial, the non-alcoholic sangría-inspired soda born in Mexico in 1960, today announced the launch of Sangría Señorial Zero, a new zero-calorie, zero-sugar extension of its signature drink.

For decades, Sangría Señorial has offered consumers a unique way to elevate everyday moments with the distinctive taste of sangría, without the alcohol. The launch of Sangría Señorial Zero reflects the brand’s ongoing commitment to evolving alongside its fans while staying true to the flavor that started it all. In a consumer taste test with 400 participants, over three-quarters of respondents could not distinguish between Sangría Señorial Zero and the original Sangría Señorial flavor.

“Sangría Señorial has always been about turning an everyday moment into something worth savoring,” said Jorge Gamboa, brand manager of Sangría Señorial. “With Sangría Señorial Zero, we’re giving consumers another way to experience the unique flavor they love—with zero sugar and zero calories, without compromising the experience.”

Sangría Señorial Zero will be available in the brand’s single glass bottles and 1.5-liter plastic bottles at select retailers and online. For more information, visit www.sangriasenorial.com or follow @SangriaSenorialUSA on social media.

About Sangría Señorial 
Created in Mexico in 1960, Sangría Señorial is a unique non-alcoholic sangría-flavored soda designed to elevate everyday moments through its distinctive flavor and experience. Sangría Señorial is available in multiple formats, including single glass bottles, 4-packs, 30-packs, and 1.5-liter, 750ML, and 524ML bottles. Learn more at www.sangriasenorial.com or on Facebook, Instagram, and Twitter.

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SOURCE Sangría Señorial