Mazda Reports Best-Ever September Sales Results

PR Newswire

IRVINE, Calif., Oct. 1, 2026

IRVINE, Calif., Oct. 1, 2026 /PRNewswire/ — Mazda North American Operations (MNAO) today reported total September sales of 34,519 vehicles, an increase of 31.9 percent compared to September 2025. Year-to-date sales totaled 310,268 vehicles sold; a decrease of 2.9 percent compared to the same time last year. With 25 selling days in September compared to 24 the year prior, the company posted an increase of 26.6 percent on a Daily Selling Rate (DSR) basis.

CPO sales totaled 6,194 vehicles in September; an increase of 3.7 percent compared to September 2025.

Sales highlights include:

  • Best-ever total September sales for CX-50 (combined ICE and Hybrid)
  • Best-ever September sales for CX-50 Hybrid
  • Best-ever September sales for CX-90 MHEV

Mazda Canada, Inc., (MCI) reported September sales of 6,454 vehicles, a decrease of 19.3 percent compared to September last year. Year-to-date sales totaled 56,148 vehicles sold; a decrease of 12.3 percent compared to the same time last year.

Mazda Motor de Mexico (MMdM) reported September sales of 8,539 vehicles, an increase of 15 percent compared to September last year. Year-to-date sales totaled 78,654 vehicles sold; an increase of 5 percent compared to same time last year.

About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.

Month-To-Date

Year-To-Date

September

September

YOY %

% MTD

September

September

YOY %

% MTD

2026

2025

Change

DSR

2026

2025

Change

DSR

Mazda3

3,704

1,500

146.9 %

137.1 %

32,486

22,837

42.3 %

43.5 %

Mazda 3 Sdn

2,794

1,043

167.9 %

157.2 %

21135

16,158

30.8 %

31.9 %

Mazda 3 HB

910

457

99.1 %

91.2 %

11351

6,679

70.0 %

71.4 %

Mazda6

0

0

0.0 %

0.0 %

0

0

0.0 %

0.0 %

MX-5 Miata

689

524

31.5 %

26.2 %

7,598

7,299

4.1 %

5.0 %

MX-5 

407

321

26.8 %

21.7 %

3909

3,822

2.3 %

3.2 %

MXR

282

203

38.9 %

33.4 %

3689

3,477

6.1 %

7.0 %

CX-3

–

0

–

–

–

0

–

–

CX-30

3,706

3,271

13.3 %

8.8 %

34386

47,147

(27.1) %

(26.4) %

CX-5

11,345

8,230

37.8 %

32.3 %

95762

105,788

(9.5) %

(8.7) %

CX-9

–

0

–

–

–

0

–

–

CX-50 TTL

9,147

8,876

3.1 %

(1.1) %

95,351

79,628

19.7 %

20.8 %

MX-30

0

0

0.0 %

0.0 %

–

0

–

–

CX-70 TTL

1,296

659

96.7 %

88.8 %

9686

12256

(21.0) %

0.0 %

CX-90 TTL

4,632

3,109

49.0 %

43.0 %

34999

44709

(21.7) %

(21.0) %

CARS

4,393

2,024

117.0 %

108.4 %

40,084

30,136

33.0 %

34.2 %

TRUCKS

30,126

24,145

24.8 %

19.8 %

270,184

289,528

(6.7) %

(5.9) %

TOTAL

34,519

26,169

31.9 %

26.6 %

310,268

319,664

(2.9) %

(2.1) %

*Selling Days

25

24

229

231

 

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SOURCE Mazda North American Operations

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