The integrated campaign blends world-class service, exceptional and whimsical gifts, and iconic philanthropic initiatives to bring magic to every customer touchpoint.

For assets, view the press kit here.

DALLAS, Oct. 21, 2026 /PRNewswire/ — Luxury retailer Neiman Marcus officially kicks off the holiday season with the launch of its annual campaign, Holiday Fantasy. Highlighting Neiman Marcus’ signature commitment to impeccable service, world-class care, and luxury at every turn, the campaign brings the season to life across stores, digital channels, and media with extraordinary experiences. Holiday Fantasy wraps the season in a red bow, which is woven through every customer touchpoint, from store activations, to shopping bags to digital lookbooks.

The retailer is celebrating its commitment to luxury and service with the Holiday Fantasy campaign and the milestone 100th edition of the iconic Holiday Book, featuring its legendary Fantasy Gifts. What began as a playful provocation evolved into an enduring holiday icon, defined by imagination, extravagance, and the art of the unexpected. This year, the Holiday Book celebrates its 100th anniversary, marking a century of shaping the art of luxury gifting. Titled Grand Gestures, this year’s edition honors the legacy of a beloved catalog that has evolved into the definitive luxury wish list.

“The 2026 Fantasy Gifts continue to redefine extraordinary luxury through one-in-a-lifetime experiences, unparalleled access, and boundless imagination,” said Darcy Penick, President and Chief Commercial Officer, Exemplar Luxury Group. “As an industry leader, Neiman Marcus’ role extends beyond curating exceptional fashion—we are dedicated to creating rare, unforgettable moments for our most engaged customers. Holiday Fantasy celebrates this enduring legacy, uniting unmatched craftsmanship with the world-class service and personal care that have defined Neiman Marcus for over a century.”

This spirit of imagination and modern luxury takes center stage in the Holiday Fantasy campaign, brought to life through a cinematic lens. Captured by acclaimed director and photographer Alexandre Bassard at the iconic Neiman Marcus Beverly Hills store, the campaign stars supermodel Natasha Poly. Together, the creative team captures a storybook world of modern luxury featuring high-fashion looks from world-renowned houses.

“This season, we’ve designed Holiday Fantasy to meet our clients wherever they engage with us, seamlessly blending high-fashion inspiration with 360 immersive experiences across digital and stores,” said Cheryl Han, Chief Marketing and Digital Officer, Exemplar Luxury Group. “From nostalgic red bow motifs in our store displays to immersive digital lookbooks, tailored gift guides, and dynamic social series, every touchpoint across our channels is curated to deliver.”

For 67 years, Neiman Marcus Fantasy Gifts have redefined extraordinary luxury through rare, bespoke experiences and unmatched creations. A celebrated holiday tradition embedded in pop culture, the curated selection continues to inspire wonder and elevate seasonal gifting. The 2026 Fantasy Gifts lineup includes:

• Star Wars Legacy Experience: A once-in-a-lifetime journey behind the scenes at Lucasfilm and Industrial Light & Magic at One Letterman in San Francisco’s Presidio, including one-of-one Ahsoka season 2 lightsaber hilt prop replica signed by Dave Filoni, a private consultation to design custom-assembled lightsabers, and tickets to an upcoming Star Wars world premiere and afterparty alongside its cast and creators.
• The Grand Tour with Buccellati: A six-day journey through Venice, Florence, and Milan, personally hosted by the Buccellati family and offering rare access to private museums and ateliers, culminating in a design session with Andrea Buccellati to create a bespoke piece of High Jewelry.
• Dolce&Gabbana Casa Carretto Siciliano Foosball Table: A hand-decorated foosball table featuring solid wood construction, galvanized steel hardware, screen-printed glass field, and hand-painted Carretto Siciliano artwork.
• Legendary Style with Verdura: A New York City experience including a private salon tour of Verdura’s historical museum collection, a fitting for custom one-of-one color combination of the Maltese Cross cuff, uniquely set with emerald, sapphire, and diamonds, followed by dinner at Orso and producer house seats to a Broadway show.
• SAUJET and Lalique Crystal Fragrance Experience: A trip to Alsace, France, featuring a stay at Villa René Lalique, private tours with Thomas Saujet and Silvio Denz, a perfume masterclass with one of the collection’s master perfumers, two-Michelin-starred dining inclusive of exceptional wine pairing from Lalique’s cellar, and a world-exclusive first-edition SAUJET crystal trunk set in Lalique flacons.
• Ultimate Wakesurf Escape with Austin Keen & Arc Boats: A one-of-a-kind gift featuring a fully loaded, all-electric Arc Sport—a high-performance wake boat that blends aerospace engineering, EV technology and innovative software. The experience includes white-glove onboarding, custom gear and private lessons with world champion wakesurfer Austin Keen for an unforgettable day on the water.
• Your Heritage Recipe at The Restaurants of Neiman Marcus: A culinary legacy opportunity working alongside the luxury retailer’s Corporate Chef to refine a cherished family recipe, featuring it on Neiman Marcus restaurant menus nationwide for a full year, complete with a custom hand-illustrated menu.

To celebrate the launch of this year’s Fantasy Gifts, Neiman Marcus transformed its Beverly Hills flagship into an immersive, multi-floor experience produced in partnership with Figue & Co. Curated brand activations and unexpected moments unfolded throughout the store—from a live painter, to a champagne tower, Italian grazing table, to a mentalist. Guests continued upstairs to discover the NM Lounge for a special performance by The Womack Sisters. The celebration will now expand into key markets nationwide with exclusive dinners and seasonal activations.

Neiman Marcus is bringing the magic of Holiday Fantasy to life across its digital ecosystem, providing a seamless shopping journey. Immersive campaign lookbooks and dedicated holiday dressing destinations across channels blend high-fashion inspiration with effortless digital shopping. Across social channels, exclusive behind-the-scenes content, video launches, and a gifting series will deliver daily seasonal inspiration.

Whether a Fantasy Gift or a stocking stuffer, a present from NM always feels extraordinary, luxurious, and chosen with care. Clients can easily navigate curated gift guides tailored for every recipient and price point—including All Gifts, Gifts for Her, Gifts for Him, Gifts for Kids, Our Favorite Gifts, Home Gifts, Gourmet Food & Treats, Beauty Gifts, Little Luxuries, and Gifts Under $200.

Neiman Marcus is celebrating the magic of the season across its restaurants nationwide with localized menus, family traditions, and signature items like Rudolph’s Red Nose. Starting November 29th, select locations will host festive events, including Breakfast with Santa photos, interactive storytimes, and specialized holiday dining, with featured experiences at flagship stores like NorthPark and Coral Gables.

Rooted in Neiman Marcus’ longstanding commitment to giving back, every Fantasy Gift purchase directly benefits The Heart of Neiman Marcus Foundation through a dedicated corporate donation. In addition, the retailer is extending its impact through a seasonal point-of-sale campaign for the Boys & Girls Clubs of America, having generated nearly $2 million since 2018, which will be active both in stores and online through January 31.

ABOUT NEIMAN MARCUS:
Since 1907, Neiman Marcus has been a leader in luxury retail, providing a uniquely curated product assortment, unparalleled services and exclusive activations for customers in Pursuit of the Extraordinary. Known for creating Neiman Marcus magic through exceptional experiences, Neiman Marcus has a rich historySince as a brand builder, bringing together the world’s top luxury designers and customers to foster a dedicated following for generations. We serve customers across our stores, digital channels and through remote selling. Neiman Marcus is part of Exemplar Luxury Group, the luxury collective uniting coveted brands with unrivaled customer experiences.

For more information, visit neimanmarcus.com or follow the brand on Instagram, YouTube and LinkedIn. 

ABOUT EXEMPLAR LUXURY GROUP:
Exemplar Luxury Group is the luxury collective uniting coveted brands with unrivaled customer experiences across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Driven by a relentless devotion to our customers and powered by our talented colleagues, we offer expertly curated product assortments, unparalleled service and personalized experiences across our integrated retail model. Through strong partnerships with the world’s most desired luxury brands and deep customer relationships enhanced by data-rich insights, Exemplar Luxury Group is committed to setting the standard of excellence for luxury retail.

Visit exemplarluxurygroup.com for more information, and follow Exemplar Luxury Group on LinkedIn.

Contact: chloe.dessel@exemplarluxury.com 

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SOURCE Neiman Marcus